BENEFITS OF AN ATM
Increase Sales. Studies show that an ATM can increase a business's sales as much as 8%.
Cash Retention. 25% of the cash withdrawn from an ATM is spent on the premises. This number can be as high as 75% for nightclubs, bars and restaurants.
Control bad debt. Cash does not bounce. When a customer uses cash from an ATM it cuts down the charge backs, disputes, returned checks, and the stress associated with these incidents.
Security. By having an ATM there is less risk of robbery and employee theft.
Reduced costs. By directing your customer to the ATM, you can greatly reduce the credit card fees you are currently paying. Credit card transactions cost between 2% and 3% of a purchase. Instead of paying Visa and Mastercard, make money instead when a customer withdraws cash.
Save time. An ATM can save customer embarrassment and your employees time. An ATM also deposits funds directly into your bank account, which saves time and work.
Improved image. By providing new and unique services for your patrons, your image is improved. One reason people patronize your store is value. An ATM only adds to the overall value to your store.
Increase customers. Your customers will no longer need to stop at a competitor's establishment to get cash (and spend it there). Customers will instead stop at your place of business because you can accommodate their cash needs.
Added Source of Revenue. With surcharge fees, you can earn more then enough to cover the cost of the ATM. The real profit comes from the additional sales from the hundreds of extra dollars available in your customer's pocket.
Facts & Figures
•ATM customers spend an average of 20% to 25% more than non-ATM customers
•40% of ATM users go to the ATM machine an average of 10 times per month
•Placement of an ATM machine is the second most requested service for retail stores
•Retail location ATM's that dispense $20 bills increase store sales by over 8%
•ATM users are "habit"-driven, using the same ATM repeatedly
•There are no charge backs or credit risks with an ATM
•ATM customers prefer the convenience of a retail store to a bank